“My mission is to make second-hand shopping and selling a slick, easy and reliable experience for all.”
Why does Worn In Wardrobe exist?
The idea for Worn In Wardrobe came from my own frustrations with using online marketplaces, the need I saw to make quality clothing affordable, and the difficulties of trying to work flexibly once I had children.
I decided I wanted to make buying and selling second-hand clothes easier and more reliable, to provide a faff-free selling service for those having a wardrobe clear-out and a second-hand shop that is as easy to use as shopping new online.
I also noticed that shopping second-hand allowed for quality clothes to be sold at more affordable price points. Simply put, most people are priced out of making the change away from fast fashion, but the second-hand economy could very well be the solution. Well-made and durable clothes from ethical and sustainable brands are just not accessible for the average person at the moment. We've all heard the old adage 'buy cheap, buy twice', but this is where I think second-hand is a game changer.
As experienced by so many, I discovered the difficulties of trying to balance full-time work and motherhood. My aim is to create flexible living wage jobs for those with caring responsibilities and other unpaid commitments. Jobs that actually fit into people’s lives and bring them joy.
What we do
We buy as well as sell second-hand children's clothing on this website.
Selling - We have a unique quotation tool that allows you to get an instant estimated price, so you can make a quick decision about whether you want to use our service. To find out more about how it works, see our selling page.
Processing - We hand check the quality and condition of all items before standardising their presentation, pricing and description.
Shopping – We sell the items that have passed our quality checks from our user-friendly online shop.
The aim is to provide convenience for both sellers and shoppers, whilst ultimately keeping more clothes in use for longer. The easier it is to shop second-hand, the more people will engage with this circular activity!
Is there a need?
Busy parents have enough on their plates already, so finding time to resell clothes on a marketplace can be a real chore. This is exactly why there is a need for professional reselling services to work alongside marketplaces as the resale economy grows.
The other reason there is a real need for managed marketplaces is that, for shopping habits to well and truly shift in the long term, there needs to be consumer trust that good quality clothing will retain it's value and be resold easily. A reliable and consistent resale service should encourage folks to invest in good quality clothing when they do buy new.
Who we do it for
Our website is for busy parents who are looking for convenience and good value. It's for people who need sustainable shopping habits to be made easier and less time-consuming.
By taking over the lion's share of the work involved in reselling, our service is an attractive option to those having a clear-out and looking to make some money back from their clothes.
Who am I?
My name is Madeleine and the idea for Worn In Wardrobe came from an excessive period of nesting when I was 2 weeks overdue with my second child. I distracted myself by collecting second-hand baby clothes and dreaming up this business.
Fun facts about me include that I love karaoke, I did a 3 year stint as a pub quizmaster, and I’m a zumba fanatic - 100% believe in the power of dance to lift your mood!
What’s important to me?
Ease of use, sustainability, community, and reliability. By applying these core values I hope to provide you with convenience, an enjoyable online experience and peace of mind.
Why is Worn In Wardrobe different?
At Worn in Wardrobe our focus is on making quality clothes affordable, and changing shopping habits for good.
Shopping with us is as easy as shopping new online, and our selling service provides a hassle-free way of reselling children's clothes.
We buy and sell a wide range of brands so that second-hand accessible to everyone.
Why start with children's clothes?
The idea for this business started with baby clothes - there is often a high turnover of items within a household as young children outgrow clothing quickly.
Babies and children are also in the habit of getting very messy, so there is also a demand for ‘playwear’ i.e. clothing that doesn’t need to be new.
We plan to expand the range of sizes as we grow, and hope to apply our reselling model to other clothing markets such as womenswear in the future.
Looking to the future
I’d like to see the stigma removed around the gifting of second-hand items. I’d like to see better working conditions for garment workers worldwide.
Worn In Wardrobe was also borne out of my own difficulties trying to balance work and motherhood. My aim is to create flexible living wage jobs for those with caring responsibilities and other unpaid commitments. Jobs that actually fit into people’s lives and bring them joy.